Turn discovery into
lifelong members
FindMyCU puts your credit union in front of people actively searching to join — and gives you the tools to convert them. Built for the movement, priced to pay for itself.
The membership-growth engine built for the credit union movement
You exist to help people thrive financially. We help the right people find you — and turn discovery into lifelong members.
Reach members ready to join
People on FindMyCU are actively searching for a credit union to join. Show up at the exact moment they're deciding — not another banner ad they'll ignore.
A lead engine, not just a listing
Capture membership interest, route it to the right branch or officer, and track every lead from first click to funded account. Prove ROI down to the member.
Win the rate shoppers
Publish your deposit APYs and loan APRs and appear in rate search, where the highest-intent traffic lives. Rate shoppers become members.
Own your local presence
Every branch, ATM, and shared-branching location on a searchable map — with hours, services, and directions. Be found where members are looking.
Tell your credit union story
A rich profile with photos and video, your leadership team, community events, and member reviews. Show the people-first culture that sets you apart from banks.
Know what's working
See profile views, search impressions, lead conversion, and how you stack up on rate comparisons. Make decisions with real data, not guesses.
Everything in your growth toolkit
Explore each feature in detail — see exactly what it does and how it looks in the portal.
Rates Engine
Publish your APYs and APRs and win the highest-intent traffic on the site.
Lead Engine
Capture membership interest, route it to the right branch, and convert — with ROI you can measure.
Analytics Dashboard
See profile views, the lead funnel, and how your rates stack up against the market.
Multi-Branch Listings
Every branch and ATM on a searchable map — with hours, services, and local SEO pages.
Products & Services Catalog
Merchandise your checking, savings, loans, and cards with feature bullets and clear CTAs.
Promotions & Offers
Surface time-boxed offers — like a $200 new-member bonus — right in search results.
Verified & Claimed Listing
Claim your page, add your branding and story, and earn the verified badge members trust.
Review Management
Respond to member reviews and build the reputation that sets credit unions apart.
SEO Boost
Priority placement in eligibility results and structured data that wins organic search.
À-la-carte add-ons
Extend any plan with individual modules — each with its own detail page.
Premium, clearly-labeled placements across the home, rates, and directory pages.
Publish shred days, seminars, and member events to the events hub and your profile.
A soft-pull pre-qual on your profile that turns rate shoppers into loan applicants.
A chat assistant that answers rate, eligibility, and product questions from your own data.
Market-position reports showing exactly where your rates lead — and where they lag.
Campaign landing pages with A/B testing to convert paid and social traffic.
Guided direct-deposit and bill-pay switching that removes the #1 barrier to joining.
Drop your live rates, reviews, and lead form onto your own website with a snippet.
Let members book branch or virtual appointments right from your profile.
Push leads straight into HubSpot, Salesforce, Mailchimp, or Zapier automatically.
Consumers follow your rates and you build an owned, re-marketable audience.
A Spanish-language mirror of your profile to reach members in the language they prefer.
How it works
Claim your listing
Verify you work at your credit union and unlock your profile — free, in minutes.
Tell your story
Add rates, products, branches, leadership, events, and photos. Show what makes you different.
Capture & convert
Turn searchers into members with eligibility checks and lead capture — and measure every result.